About Us - Crown Living | Interior Design Inspiration Australia

Our Story

Crown Living was born from a simple observation: Australian homeowners deserved a dedicated platform that truly understood their unique design needs and lifestyle aspirations. Founded in 2018 by interior designer Sophia Hartwell, our journey began in a small Melbourne studio where passion for beautiful spaces met the desire to make exceptional design accessible to everyone.

What started as a curated collection of interior inspiration quickly evolved into Australia's most trusted resource for modern living design. We spent countless hours visiting homes across Sydney, Melbourne, Brisbane, and Perth, photographing stunning interiors and connecting with talented designers who shared our vision. Each home told a story, and we knew these stories needed to be shared.

Today, Crown Living serves thousands of Australian homeowners monthly, offering carefully curated design ideas, styling guidance, and inspiration that respects both contemporary trends and timeless elegance. Our commitment remains unchanged: to help every Australian create a home that truly reflects their personality and enhances their daily living experience.

Our Mission & Values

Inspired Living Spaces

We believe every Australian home deserves thoughtful design that inspires daily living. Our mission is to showcase interior possibilities that transform ordinary rooms into extraordinary sanctuaries, blending functionality with aesthetic beauty in ways that honor individual lifestyle needs.

Design That Feels Like Home

Authentic design connects emotionally. We champion interiors that go beyond visual appeal to create genuine comfort and belonging. Our curated selections emphasize warmth, personality, and livability, ensuring every design recommendation contributes to homes that truly feel like personal havens.

Accessible Excellence

Premium design should be available to everyone, regardless of budget or experience. We demystify interior styling through clear guidance, practical tips, and inspiration that works for diverse Australian homes, from compact city apartments to spacious suburban residences.

Australian Authenticity

Our design philosophy celebrates Australia's unique architectural heritage, climate considerations, and indoor-outdoor lifestyle. We showcase solutions specifically relevant to Australian homeowners, respecting regional differences while embracing contemporary global design excellence.

Meet Our Team

The passionate design experts behind Crown Living's inspiring content and creative vision.

Sophia Hartwell

Founder & Creative Director

With over fifteen years in residential design, Sophia leads Crown Living's creative vision, ensuring every featured space embodies elegance, comfort, and Australian lifestyle authenticity.

Lucas Montenegro

Senior Design Curator

Lucas brings an architectural background to interior curation, expertly selecting spaces that showcase innovative spatial solutions and contemporary Australian design trends.

Amelia Chen

Content Director

Amelia crafts compelling narratives around interior design, translating visual inspiration into accessible guidance that empowers Australian homeowners to transform their spaces.

Harrison Blake

Lifestyle Consultant

Harrison specializes in understanding how Australians live, ensuring Crown Living's recommendations align with real lifestyle needs, from family functionality to entertaining spaces.

Our Achievements

50,000+

Monthly Visitors

Australian homeowners trust Crown Living for interior inspiration and design guidance every month.

2,500+

Curated Designs

Carefully selected interior spaces showcasing diverse Australian architectural styles and design approaches.

150+

Design Articles

In-depth styling guides and expert advice covering every aspect of modern Australian home interiors.

Award Winning

Industry Recognition

Honoured by Australian Interior Design Awards for excellence in digital design content and homeowner education.

National Reach

Australia-Wide Coverage

Featuring inspiring interiors from Sydney to Perth, Melbourne to Brisbane, and everywhere in between.

Expert Network

Designer Partnerships

Collaborating with leading Australian interior designers, architects, and styling professionals nationwide.

What Our Community Says

"Crown Living completely transformed how I approach interior design in my Sydney home. Their curated galleries provided exactly the inspiration I needed to create a coastal-elegant aesthetic that feels authentically mine. The styling guidance is practical and beautiful."

Rebecca Morrison

Sydney, NSW

"As someone who knew nothing about interior design, Crown Living made the process approachable and even enjoyable. Their Melbourne-focused content helped me understand how to work with my heritage apartment's unique features while adding contemporary comfort."

David Thornton

Melbourne, VIC

"The design ideas on Crown Living are absolutely stunning yet achievable. I've used their indoor-outdoor living inspiration to create a Brisbane home that embraces our subtropical climate while maintaining sophisticated style. Highly recommend to any homeowner."

Nina Patel

Brisbane, QLD